{"id":441,"date":"2023-02-24T10:45:54","date_gmt":"2023-02-24T13:45:54","guid":{"rendered":"https:\/\/www.jornadaesg.com\/?page_id=441"},"modified":"2024-09-26T22:49:17","modified_gmt":"2024-09-27T01:49:17","slug":"jornada-esg","status":"publish","type":"page","link":"https:\/\/www.jornadaesg.com\/en\/jornada-esg\/","title":{"rendered":"The ESG Journey"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"441\" class=\"elementor elementor-441\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58eee762 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58eee762\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d07db1\" data-id=\"26d07db1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17d4573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d4573\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7b40ff\" data-id=\"b7b40ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-347d5bde elementor-widget elementor-widget-image\" data-id=\"347d5bde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"543\" height=\"412\" src=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/02\/AdobeStock_413970576-1.png\" class=\"attachment-full size-full wp-image-443\" alt=\"\" srcset=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/02\/AdobeStock_413970576-1.png 543w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/02\/AdobeStock_413970576-1-300x228.png 300w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/02\/AdobeStock_413970576-1-16x12.png 16w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0150481\" data-id=\"0150481\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd02754 elementor-widget elementor-widget-heading\" data-id=\"5fd02754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Global Landscape<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51330a96 elementor-widget elementor-widget-text-editor\" data-id=\"51330a96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">Sustainable development, specifically the concern with the environment and \nthe eradication of poverty are topics that have long been debated, proof of \nthis, that in 1972, the United Nations Conference on the Human \nEnvironment took place in Stockholm, Sweden, marking the beginning of \ninternational discussions on environmental, social, and governance issues.<\/p><p class=\"p1\">After 15 years, in 1987, the UN World Commission on Environment and \nDevelopment publishes the report \u201cOur Common Future\u201d (also known as the \nBrundtland Report), which popularizes the concept of sustainable \ndevelopment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb207c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb207c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a7182d7\" data-id=\"a7182d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3d65f elementor-widget elementor-widget-text-editor\" data-id=\"5f3d65f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 1992, in Rio de Janeiro, the United Nations Conference on Environment \nand Development (Rio-92) took place, which resulted in Agenda 21, \nbringing as its scope and essence, a comprehensive plan to promote \nsustainability.<\/p><p>In 1997, the concern to reduce greenhouse gas emissions is put on the \nagenda and gives rise to the Kyoto Protocol, establishing greenhouse gas \nemission reduction targets for Annex I countries, those considered to be the \nmain responsible for emissions.<\/p><p>As early as 2000, the UN established global goals for poverty eradication, \neducation, health, and sustainability, which became known as the \nMillennium Development Goals (MDGs).<\/p><p>Both the Kyoto Protocol and the MDGs have been replaced.<\/p><p>The Kyoto Protocol was replaced by the Paris Agreement on climate change, \nwhich has as its central provision the commitment to limit the increase in \nglobal temperature to 1.5\u00b0C.<\/p><p>Also in 2015, within the scope of the UN, a new global agenda was \nestablished, replacing the MDGs with the Sustainable Development Goals \u2013 \nUN SDGs.\u00a0 \u00a0<\/p><p>Known as the \u201c2030 Agenda\u201d or \u201cDecade of Action\u201d, the UN adopted in \nSeptember 2015, through the United Nations Member States, the 17 \nSustainable Development Goals (SDGs) interconnected with 169 specific \ngoals, namely:<\/p><ol><li>No Poverty<\/li><li>Zero Hunger and Sustainable Agriculture<\/li><li>Good Health and Well-Being<\/li><li>Quality Education<\/li><li>Gender Equality<\/li><li>Clean Water &amp; Sanitation<\/li><li>Affordable and Clean Energy<\/li><li>Descent Work and Economic Growth<\/li><li>Industry, Innovation, and Infrastructure<\/li><li>Reduced Inequalities<\/li><li>Sustainable Cities &amp; Communities<\/li><li>Responsible Consumption and Production<\/li><li>Climate Action<\/li><li>Life below Water<\/li><li>Life on Land<\/li><li>Peace, Justice, and Strong Institutions<\/li><li>Partnerships for the goals<\/li><\/ol><p>The creation of the 17 SDGs aimed to address key global challenges such as \npoverty eradication, social inclusion, environmental protection, and \neconomic development in a sustainable and integrated way by the year \n2030.<\/p><p>Despite the legitimate interests of society, the public sphere and \ngovernments are increasingly pressured on social, environmental, and \nresource management issues transparently and effectively, on the other \nhand, in the private sphere, global markets finally already understand how \na sustainable production chain generates greater engagement with society, \nattracts \u201cnew conscious consumers\u201d, retains talent, and provides a greater \nappreciation of their products and services in the long term.<\/p><p>But due to a recent pandemic, we are faced with new global challenges, \nsocial conflicts, wars, and various environmental catastrophes, which are \npart of an increasingly alarming global panorama, pushing different social \nactors and governments to move in the same direction \u2013 from sustainability \n\u2013 by the interconnections between social, economic, and environmental \nsystems, highlighting the fragility of these systems and alerting the need for \na balance between human relations and nature so that we can live in a \nmore prosperous world.<\/p><p>The COVID-19 pandemic, the most recent health and humanitarian crisis \nthat has killed millions of people around the world, highlights the \ninterdependence between human health, ecosystems, and sustainability, \nleading to greater awareness of the importance of sustainable approaches \nto addressing global challenges. As we grapple with issues such as climate \nchange, biodiversity loss, natural resource scarcity, and social inequalities, \nthe search for sustainable solutions becomes a priority across all sectors of \nsociety \u2013 governments, nongovernmental organizations, businesses, and \nindividuals around the world who are mobilizing to address emergency \nissues.<\/p><p>Thus, we must consider how much the function of technology and media \nhas been increasing the awareness of a post-pandemic world. We can say \nthat the determining factor is access to information, widely disseminated, \nespecially if we consider that we are in a technological \nrevolution (Industry 4.0), which implies an information avalanche.<\/p><p>Specifically, about the Fourth Industrial Revolution, it is interesting to \nhighlight the collaborative potential of technology so that we can accelerate \nsteps towards sustainability.<\/p><p>Due largely to the influence of technology, sustainability has become a \ncentral concern in various spheres of global society, influencing and \ndirecting decisions. Emerging trends in sectors such as the economy and \ntechnology, especially if we think of Artificial Intelligence as a response to \nenvironmental and social challenges, just think of the bioeconomy, circular \neconomy, renewable energies, precision agriculture, high-capacity batteries, \nimpact assessments, environmental monitoring, and energy efficiency \u2013 \nthese are fronts based on a new impact economy and investment and \ndevelopment in technology and, as sustainability becomes a global priority, \nwe are likely to see even greater integration of these trends in several \nsectors.<\/p><p>In general, commitments made by governments, increased investment in \nsustainable initiatives, energy transition, awareness and adoption of a new \nway of doing business, and greater demand from society for sustainable \npractices demonstrate the advancement of the agenda and the use of \ntechnology as a consequence of the opportunities generated by the new \nconscious capitalism and the urgency for the transition from a highly \npolluting economy to a low-carbon, more conscious and responsible one.<\/p><p>It is necessary for the world to act cooperatively. More than developing \npolicies and commitments, we need knowledge sharing, good practices, and \nresource mobilization, aimed at implementing sustainable projects around \nthe world to enable the materialization and achievement of the UN SDGs.<\/p><p>The collaborative economy is one of the trends that result from the growing \nwave of global awareness about sustainability, other trends relate to acting \nin favor of the materiality of sustainable practices, such as the change in \nconsumer behavior, the increase in practices aimed at circularity and proper \nproduct management is also a global trend that will gain momentum; the \nenergy transition is already happening in a more noticeable way, including \nin Brazil; the climate urgency tends to remain at the top of the most \ndebated issues when it comes to sustainability, given its emergency nature \nand business opportunity; last but not least, technology will continue to \nrevolutionize the way we see the world and will force us to adapt to its \nadvances and, certainly, governments and companies engaged in the \nsustainable agenda, will invest in technology and innovation to solve socioenvironmental problems and reduce costs of their management, such as \nenergy transition, water efficiency, precision agriculture, waste \nmanagement and conservation of natural resources and sustainable \nmobility.\u00a0 \u00a0<\/p><p>In summary, when we think about the global landscape, we can see that as \nenvironmental challenges intensify, the world at large is taking steps to \naddress this issue more broadly and comprehensively \u2013 there is, in fact, a \ngrowing recognition of the need to protect and preserve the planet's natural \nresources to ensure a sustainable future for generations to come.\u00a0<\/p><p>One of the main strategies adopted is the transition to clean and renewable \nenergy sources. Countries around the world are investing in renewable \nenergy such as solar, wind, hydropower, biomass, hydrogen, and \ngeothermal, reducing their dependence on fossil fuels and decreasing \ngreenhouse gas emissions.<\/p><p>When it comes to biodiversity conservation, there is a growing awareness of \nthe importance of protecting threatened ecosystems and species. Many \ncountries are establishing protected areas and implementing conservation \npolicies to preserve the planet's natural wealth. In addition, sustainable \nagriculture and responsible forest management are being promoted as ways \nto reconcile food production and environmental conservation.<\/p><p>In terms of bioeconomy, Brazil, with its vast biodiversity and extensive \nareas of natural biomes, has unparalleled potential to become a protagonist \nin this scenario. We are a giant by nature!<\/p><p>The Amazon, for example, with its immeasurable biological wealth, is a true \nnatural laboratory, holding potential for research and development of \nbiotechnological products, medicines, and sustainable solutions. On the \nother hand, the Pantanal, the largest floodplain in the world, is a unique \nexample of biodiversity and ecosystem services, which can be used in a \nsustainable way to boost sectors such as ecotourism and responsible \nfishing.<\/p><p>As for waste generation, reducing waste and stimulating the circular \neconomy are also fundamental aspects of global sustainability, and \ninitiatives around the world are being developed to improve waste \nmanagement, promote recycling, and rethink the way we produce and \nconsume goods.<\/p><p>At this point, it is important to highlight the evolution of the concept of \u2018Rs\u2019, \nuntil a while ago, with the growth of environmental awareness and to promote sustainable practices, the concept of the 3 Rs \n(reduce, reuse, and recycle) was developed.<\/p><p>As awareness of environmental problems continued to grow, it became clear \nthat a deeper and more comprehensive understanding of sustainable \npractices was needed, at which point the concept was expanded to 5 Rs.<\/p><p>Agregar \u201cRepensar\u201d y \u201cRehusar\u201d al comienzo de la lista refleja la idea de\nque la prevenci\u00f3n es la mejor estrategia; es decir, es mejor evitar el\nconsumo innecesario desde el principio; lo que sugiere un cambio \nfundamental en nuestras actitudes y comportamientos con relaci\u00f3n al\nconsumo.<\/p><p>Despite the progress made, much remains to be done to achieve global \nsustainability. International collaboration is key, and global agreements and \ncommitments, such as the Paris Agreement on climate change and the \nUnited Nations Sustainable Development Goals, provide an important \nframework to guide joint actions and efforts.<\/p><p>Some data below demonstrate the progress and ongoing efforts in relation \nto global sustainability, but, on the other hand, highlight the need for \nadditional measures and continuous collaborative action to address \nenvironmental challenges:<\/p><p><b>A) Transition to renewable energy sources: <\/b><\/p><p>The world added 295 GW of renewable capacity in 2022, up 9.6% from the \nprevious year, according to the International Renewable Energy Agency's \n(Irena) 2023 renewable capacity statistics released in March 2023. This \nrepresents 83% of all new energy inaugurated last year.<\/p><p>Global renewable capacity additions are expected to surpass 440 gigawatts \n(GW) in 2023, following a trend of improvement in the competitiveness of \nwind and solar photovoltaic power since last year, the International Energy \nAgency estimates.<\/p><p>In 2022, the world added 295 GW, 9.6% more than in 2021, and ended the \nyear with 3.3 terawatts (TW) installed.<\/p><p>In summary, according to the International Energy Agency (IEA) and media \nreports such as Reuters and Forbes, the renewables market is facing \nunprecedented growth in the sector, driven by incentive policies, concerns \nabout energy security and improved competitiveness in relation to fossil fuel \nalternatives.<\/p><p>Investments in energy efficiency may generate significant benefits, such as \nreduced CO2 emissions and cost savings. According to the International \nEnergy Agency (IEA) 2020 report, investing in energy efficiency could \nincrease global GDP by up to 3.9% by 2050.<\/p><p><b>B) Biodiversity conservation: <\/b><\/p><p>About one million species are threatened with extinction, warned a new \nreport by the Intergovernmental Platform on Biodiversity and Ecosystem \nServices (IPBES), an independent science and policy body supported by the \nUN. Giraffes, parrots, and even oaks are included in the list, as are cacti and \nseaweed.<\/p><p>To preserve biodiversity, many countries are establishing protected areas. \nAccording to the World Bank, about 15% of the Earth's surface and 7% of \nthe oceans are currently under protection, although even greater efforts are \nneeded to meet conservation goals.<\/p><p>After years of negotiation, the UN has reached a historic agreement to \nprotect the oceans \u2013 the Treaty provides guidelines to put 30% of the seas \nunder protection by 2030. The agreement is vital to save the marine \necosystem, reverse the loss of biodiversity from the seas and ensure \nsustainable development.<\/p><p><b>C) Circular economy and waste reduction:<\/b><\/p><p>According to a study by the International Solid Waste Association (ISWA), a \nnon-profit organization that brings together professionals in the solid waste \nsector, worldwide waste generation will reach 3.4 billion tons per year by \n2050, highlighting the urgency of better waste management, from its \ndisposal to selective collection, as well as circular economy solutions and \nawareness campaigns.<\/p><p>The United Nations Environment Programme (UNEP) estimates that \nadopting circular economy practices may reduce CO2 emissions by 39% by \n2050 and generate significant economic benefits.<\/p><p><b>D) Partnerships and Means of Implementation<\/b><\/p><p>Finally, it is important to highlight and reiterate that sustainability has \nbecome a keyword when we talk about global challenges such as hunger, \nunemployment, deforestation, climate change and inequality. While much \nprogress has been made, it is evident that no one country or company can \nsolve these problems in isolation. In this context, the UN's 17th Sustainable \nDevelopment Goal (SDG) highlights the importance of \u201cPartnerships and \nMeans of Implementation\u201d as essential pillars for tackling emerging issues.<\/p><p>Larry Fink, CEO of BlackRock, the world's leading asset management \ncompany, made it clear in one of his messages to shareholders: \n\"sustainability is not only ethical, but also an economic imperative\". \nHowever, the emergence of the anti-ESG movement in the United States, \nwhich questions the effectiveness and transparency of sustainability \nmetrics, shows that there is still an important debate about raising \nawareness and strengthening transparency, compliance, and anti-corruption \npolicies by most companies.<\/p><p>COP 27, in its quest for global consensus for climate action, highlighted the \nimportance of transnational and multisectoral collaborations. However, the \nalarming phrase of the UN Secretary-General, Ant\u00f3nio Guterres, that \u201cglobal \nwarming is over, the planet is entering the era of global boiling\u201d, highlights \nthe urgency of concrete and effective actions, which can only be achieved \nthrough solid partnerships and well-structured means of implementation.<\/p><p class=\"p1\">At COP28, held in Dubai in 2023, we can say that it marked significant \nprogress in combating climate change. The final agreement focused on the \njust and orderly transition from fossil fuels and emphasized the need for \nreductions in greenhouse gas emissions in line with the goal of limiting \nglobal warming to 1.5\u00b0C under the Paris Agreement. The conference also \nhighlighted the importance of scaling up renewables and improving energy \nefficiency.<\/p><p class=\"p1\">On the other hand, the agreement was criticized for not presenting clear \nmeans for the implementation of the proposed measures.<\/p><p class=\"p1\">In other words, COP28 brought advances in emission reduction and \nrenewable energy targets, but it faces challenges in the practical \nimplementation and financing of these initiatives.<\/p><p>Therefore, the solution to today's global challenges lies not only in \ntechnological advances or isolated policies, but in the ability to form robust \nand inclusive partnerships. These collaborations are essential to translate \nsustainable intentions into practical and effective actions capable of bringing \ntransformative change on a global scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7f35c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7f35c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd7d197\" data-id=\"dd7d197\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e268411 elementor-widget elementor-widget-heading\" data-id=\"e268411\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The <b>17 UN SDGs <\/b>and the <b>ESG concept<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f97b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99f97b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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.elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f049d elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"96f049d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"719\" height=\"368\" src=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-en.png\" class=\"attachment-large size-large wp-image-431\" alt=\"\" srcset=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-en.png 708w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-en-18x9.png 18w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b43b48 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5b43b48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"514\" height=\"1024\" src=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en.png\" class=\"attachment-large size-large wp-image-3301\" alt=\"\" srcset=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en.png 2563w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en-768x1447.png 768w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en-815x1536.png 815w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en-1087x2048.png 1087w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/03\/ods-mobile-en-6x12.png 6w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bebcd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bebcd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed9d19f\" data-id=\"ed9d19f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e44aa elementor-widget elementor-widget-text-editor\" data-id=\"89e44aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The SDGs were developed through an inclusive and participatory process \nthat involved governments and stakeholders from around the world. This \nensured that the agenda reflected a broad range of perspectives and \npriorities. The intention is that the SDGs will be fully achieved by the year \n2030, which would be a great achievement for humanity, however, there \nare numerous challenges ahead.<\/p><p>According to reports from the United Nations and several international \norganizations, progress has been uneven. While progress has been made on \nsome SDGs, others remain challenging. For example, the goal of eradicating \nextreme poverty and hunger is still far from being achieved, as is the goal \nof action against climate change.<\/p><p>On the other hand, the 2030 Agenda has also been a powerful catalyst for \naction. Created as a framework that governments, businesses, and civil \nsociety can use to guide their efforts. There is increasing global awareness \nof the importance of sustainability, and many sectors are taking steps to \nreduce their negative environmental and social impacts and promote more \ninclusive and sustainable development.<\/p><p>But, after all, how long until the 2030 agenda is completed?<\/p><p>Follow our countdown timer at the top of the ESG Journey platform and \nunderstand how little time is left before we reach the goals of the 17 UN \nSustainable Development Goals.<\/p><p>To learn about the 169 goals included in the 17 SDGs, <a href=\"https:\/\/sdgs.un.org\/goals\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p><p>In other words, the acronym ESG (environmental, social, and governance) was born from a social context that began to see the private sector as an important player not only in terms of economic development, but also as co-responsible for environmental conservation and the advancement of human rights justice, from the outside.<\/p><p>The term ESG was coined in 2004 in a publication by the Global Compact in partnership with the World Bank, called Who Cares Wins. It arose from a challenge by UN Secretary-General Kofi Annan to 50 CEOs of large financial institutions about how to integrate social, environmental, and governance factors into the capital market.<\/p><p>And more recently, the term gained strength through an economic bias, when Larry Fink, co-founder of the largest investment manager in the world, in 2020, in one of his letters addressed to shareholders, emphasized the importance of looking at aspects that involve respect for human beings and nature from the perspective of business and the way it is done, shedding light on ESG factors from a governance based on purpose, profit, transparency and risks.<\/p><p>However, although not known by the acronym ESG, socio-environmental \nand governance metrics were already considered by some movements, as \nhappened in the 60s and 70s, in the civil rights, anti-war, and \nenvironmental movements in the USA. Investors have begun to exclude \ncompanies linked to the war in Vietnam and Apartheid from their \ninvestments.<\/p><p><span style=\"font-weight: 400;\">Our purpose is to connect you with true agents of change who believe and work for a fairer, more sustainable and prosperous world in different layers of society.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Marcel Guariglia<\/span><\/i><\/p><p>That is, long before we got to know ESG as it is today, the indicators were \nalready observed by movements that had looked back at socioenvironmental responsibility and were aware of their role in whole society.<\/p><p>Although the purpose is the same as the 2030 Agenda, the three letters \nrepresent market indicators of how aware a company is, how its processes \nare carried out, how its employees are led, engaged, and included, how it \nrelates to society, and how it deals with its entire value chain and how it \nmanages natural resources.<\/p><p><span style=\"font-weight: 400;\">Em suma, durante muito tempo os ODS eram interpretados como \u201cuma lista de desejos\u201d, por diversas <\/span><span style=\"font-weight: 400;\">organiza\u00e7\u00f5es<\/span><span style=\"font-weight: 400;\">, mas ap\u00f3s as seguidas cartas de Larry Fink colocando a sustentabilidade no centro dos investimentos, uma forte press\u00e3o dos millennials, gera\u00e7\u00e3o nascida entre os anos de 80 e 2000, caracterizada justamente pelo n\u00edvel elevado de conscientiza\u00e7\u00e3o socioambiental, o ESG ganhou for\u00e7a e nos dias de hoje se estabelece como a principal diretriz de rela\u00e7\u00e3o entre os mercados de investimento, consumidores conscientes e organiza\u00e7\u00f5es civis, p\u00fablicas e privadas ao redor do mundo.<\/span><\/p><p>According to a 2019 Morgan Stanley survey, 95% of millennials expressed\ninterest in sustainable investing, compared to 85% of the total population. \nIn addition, 67% of millennials believe that investment practices should \ntarget not only the financial return, but also the social and environmental \nimpact.<\/p><p><span style=\"font-weight: 400;\">Tudo isso impulsiona gestores e executivos a entenderem o quanto as m\u00e9tricas ESG est\u00e3o associadas a gest\u00e3o de riscos econ\u00f4micos, mercado de capitais e reputa\u00e7\u00e3o das organiza\u00e7\u00f5es. Al\u00e9m de apresentar um verdadeiro diferencial e fator mandat\u00f3rio de mercado, o requisito de sustentabilidade garante perenidade nos neg\u00f3cios.<\/span><\/p><p>And when we talk about \u201cgood practices\u201d, \u201csustainability\u201d, \u201cconsistent \nobjectives and goals\u201d we ask ourselves: how to start our ESG Journey?<\/p><p><span style=\"font-weight: 400;\">\u00c9 a\u00ed que nasce a expedi\u00e7\u00e3o Jornada ESG, uma rota tra\u00e7ada com o objetivo de desmistificar a sigla, mostrando a rela\u00e7\u00e3o entre o mercado de capitais, vis\u00e3o estrat\u00e9gica das organiza\u00e7\u00f5es e a sua rela\u00e7\u00e3o com os 17 ODS da ONU.<\/span><\/p><p><span style=\"font-weight: 400;\">Apresentar solu\u00e7\u00f5es ambientais, sociais e de governan\u00e7a em 18 pa\u00edses e acima de tudo fortalecer a rela\u00e7\u00e3o entre iniciativas da sociedade civil, organiza\u00e7\u00f5es e gestores p\u00fablicos \u00e9 um dos objetivos principais da Jornada ESG.<\/span><\/p><p>Welcome to the ESG Journey.<\/p><p><i>Marcel Guariglia<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9e822 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d9e822\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02826f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02826f1\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac873c\" data-id=\"6ac873c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b49136 elementor-widget elementor-widget-heading\" data-id=\"5b49136\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The <b>Lectures<\/b><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a877b1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a877b1e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0128a70 elementor-widget elementor-widget-text-editor\" data-id=\"0128a70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If we think about the not too distant future, we would certainly try to draw \na line of reasoning connecting the main technological innovations, artificial \nintelligence, cryptoeconomics, mobility, green industries, systematization \nand efficiency of processes, greater diversity and inclusion in society, and \nbehavioral trends linked to an increasingly practical and healthy life, but we \ncould not fail to mention mental health care as a fundamental factor for \nhuman development, as well as the so-called \u201csofts skills\u201d in the labor \nmarket.<\/p><p>But... is all this intellectual evolution, based on creativity, technological \ninnovations accompanied by mental and spiritual evolution?<\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Does all the resilience dedicated to the Growth Journey have more to do\nwith intellectual, mental, or spiritual property?<\/span><\/p><p>Considering how many companies are re-signifying their values, \nmissions, and visions, and adapting them to a culture of purpose, we can \nconsider that the word purpose has everything to do with the development \nof humanity from another perspective.<\/p><p>According to artificial intelligence, \u201cpurpose\u201d means:<\/p><p><i>\"Having a purpose means having a clear direction and an <\/i><b><i>intrinsic reason<\/i><\/b><i> or what you are doing, which can bring a <\/i><b><i>sense of meaning<\/i><\/b><i> and fulfillment to life's activities.\"<\/i><\/p><p><i>\u201cOften, people seek to find purpose in their lives to <\/i><b><i>feel more connected to themselves and the world around them<\/i><\/b><i>.\u201d<\/i><\/p><p>Intrinsic reason\u2026<\/p><p>Sense of meaning\u2026<\/p><p>Is this the beginning of the Growth Journey or rather the ESG Journey?<\/p><p>Hasn't the time come to re-signify \"our way of living in society and relating \nto nature?<\/p><p>Has the time come to understand that if we do not eradicate \npoverty, fight hunger, and accept differences, and different individuals, \nsocial crises, rates of violence, and wars will not stop?<\/p><p>If the term ESG connects you to fashion or just an economic bias, this \njourney is not for you, as the true ESG Journey will connect you to your \nmost intrinsic values, give you a sense of meaning and make you feel more \nconnected to yourself and the world around you.<\/p><p>Contextualizando &#8211; h\u00e1 muito tempo a sustentabilidade faz parte de pautas sociais. Nunca se questionou tanto a import\u00e2ncia da responsabilidade humana frente a natureza e a finitude dos recursos naturais. No entanto, at\u00e9 pouco tempo, a agenda n\u00e3o atingia todas as camadas sociais e todos os envolvidos na engrenagem social e de desenvolvimento econ\u00f4mico, a iniciativa privada, por exemplo, n\u00e3o se via como parte dessa preocupa\u00e7\u00e3o, em um conceito ultrapassado de capitalismo e os detentores do poder econ\u00f4mico possu\u00edam apenas uma preocupa\u00e7\u00e3o: a maximiza\u00e7\u00e3o do lucro.<\/p><p>However, in the current context, sustainability is seen as a fundamental factor for the success and longevity of companies. Investors, consumers and stakeholders are increasingly aware of the impacts of business activities on the environment, society and corporate governance, demanding that companies be responsible and take concrete measures to mitigate their negative impacts.<\/p><p>Our purpose is to connect you with true agents of change who believe and work for a fairer, more sustainable and prosperous world in different layers of society.<\/p><p><b>PAVING THE FRONTIERS OF SUSTAINABILITY<\/b><\/p><p>Ideas, Pathways, and Initiatives for a Better World<\/p><p>The ESG Journey expedition traces the route of approximately 50,000km, \naddressing environmental and social solutions, as well as trends in \ntechnological innovations in 18 countries throughout South America, Central \nAmerica and North America.<\/p><p>Our expedition begins in the extreme south of Ushuaia-ARG and on a route \nto Chile, Northern Argentina, and Uruguay, we will get to know closely the \nmain challenges of the poles, climate change, melting glaciers, endangered \nspecies, and scientific research.<\/p><p>In Brazil, we will go through the main Brazilian capitals knowing solutions \naimed at sustainable cities and communities. In more distant cities, we will \naddress topics such as energy efficiency, poverty eradication, the fight \nagainst hunger, quality education, and the reduction of inequalities.<\/p><p>In the main Brazilian biomes, we will also address the importance of \nbiodiversity for the development of the bioeconomy, sustainable and \nregenerative agriculture, the carbon market and the preservation of rivers, \nlakes, and oceans.<\/p><p>After almost 70 days traveling through Brazil, we will continue traveling \nthrough the countries: Bolivia, Peru, Ecuador, and Colombia and thus we \nwill know closely initiatives aimed at socio-environmental development, \npreservation of ancestral culture and native peoples, and their relationship \nwith environmental preservation.<\/p><p>In Central America, we will address topics related to the environmental \nchallenges of the Panama Canal, environmental solutions in Costa Rica, one \nof the most sustainable countries in the world, social challenges in \nNicaragua and Honduras, the officialization of the bitcoin currency in El \nSalvador, and the reduction of inequalities in Guatemala and Belize.<\/p><p><span style=\"font-weight: 400;\">Seguimos viagem para M\u00e9xico, Estados Unidos e Canad\u00e1 e assim iremos <\/span><span style=\"font-weight: 400;\">entender<\/span><span style=\"font-weight: 400;\"> os principais desafios do s\u00e9culo XXI e como podemos tornar as cidades e comunidades cada vez mais sustent\u00e1veis atrav\u00e9s da ind\u00fastria, inova\u00e7\u00e3o e infraestrutura, gerando oportunidades de trabalho decente e crescimento econ\u00f4mico.<\/span><\/p><p><i>Marcel Guariglia<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8df1946 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df1946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf8fffc\" data-id=\"cf8fffc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4077f80 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4077f80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-c37a569\" data-id=\"c37a569\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1737cb2 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1737cb2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trumanstakeholders.com.br\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"274\" src=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/07\/logo-truman-transparent.png\" class=\"attachment-large size-large wp-image-2189\" alt=\"\" srcset=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/07\/logo-truman-transparent.png 1020w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/07\/logo-truman-transparent-300x81.png 300w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/07\/logo-truman-transparent-768x206.png 768w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2023\/07\/logo-truman-transparent-18x5.png 18w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-bf7158d\" data-id=\"bf7158d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29959b0 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"29959b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/futureclimate.com\/\" 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srcset=\"https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/08\/windlog.png 1169w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/08\/windlog-768x385.png 768w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/08\/windlog-18x9.png 18w, https:\/\/www.jornadaesg.com\/wp-content\/uploads\/2024\/08\/windlog-600x301.png 600w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Panorama Global O desenvolvimento sustent\u00e1vel, especificamente a preocupa\u00e7\u00e3o com o meio ambiente e a erradica\u00e7\u00e3o da pobreza s\u00e3o temas que h\u00e1 muito tempo s\u00e3o debatidos, &#8230; <a title=\"The ESG Journey\" class=\"read-more\" href=\"https:\/\/www.jornadaesg.com\/en\/jornada-esg\/\" aria-label=\"More on A Jornada ESG\">Read more<\/a><\/p>","protected":false},"author":10,"featured_media":3953,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jornada ESG - De Ushuaia ao Alasca<\/title>\n<meta name=\"description\" content=\"A viagem de 50.000 km aborda solu\u00e7\u00f5es ambientais e sociais, al\u00e9m de inova\u00e7\u00f5es tecnol\u00f3gicas em 18 pa\u00edses pelas Am\u00e9ricas. 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